Maximising Social Media for Business

Digital Marketing Specialist and founder of Bridge Interactive Peter Graham

is hosting the workshop as a follow up to the recent seminar held.


With over ten years’ experience delivering award-winning social media campaigns and digital marketing projects for a variety of organisations from SMEs to global brands, Peter is a former director of Social Media Agency, Pilot Fish Media. He now runs his own digital consultancy in Edinburgh and works closely with the Hub’s PR and marketing agency Jigsaw.

In the first seminar, Peter discussed the fundamentals of social media marketing and presented expert advice on content planning and management tools across a variety of social media channels.

In this upcoming workshop, Peter will cover off key trends for 2018 as well as tips on how to maximise engagement. He will also give all attendees a useful introduction to self-service advertising on channels such as Facebook and LinkedIn.

The workshop programme is as follows:

  • 9.45am for 10am start – Welcome and Introduction
  • Latest trends in social media marketing 
  • Engagement techniques & best practice
  • Intro do advertising on Facebook, Instagram & LinkedIn
  • Q&A discussion
  • 11.30am to midday close

We appreciate that your time is often of the essence in a busy working day so the workshop will be kept to a tight timescale. There will, however, be opportunities to ask  questions throughout.

If you would like to attend, please book your place with Emma-Jane Kerr at by Tuesday 19th June. Spaces are limited and will be granted on a first come, first served basis so please don’t delay. Refreshments will be provided.